Junior Lead Generation Specialist
Background
MERAK Systems Corporation is a group of super-passionate software development, technology, and business experts who love solving problems. Whether custom software development, systems integration, or solid advice we serve our clients by leveraging the best ideas and technology solutions to fulfill their unique business objectives. As a Microsoft Gold Partner, Best Workplaces in Technology, Great Place to Work Canada, and Canada’s Top Small & Medium Employer, our 25+ years of experience gives us the depth to construct enterprise solutions, scaling your technology transformation with cloud-first implementations.
Position Overview
As a Lead Generator, you will be responsible for researching, identifying, and connecting with potential clients or customers who could benefit from our products/services. Your primary goal will be to generate high-quality leads and nurture them through the initial stages of the sales pipeline. You will work closely with the sales and marketing teams to ensure a seamless transition of leads, contributing to the overall growth and expansion of our customer base.
Key Responsibilities
- Conduct thorough market research to identify potential leads within our target industries and segments.
- Utilize various sources such as online research, social media, industry directories, and networking events to build a comprehensive list of potential leads.
- Initiate contact with leads through personalized outreach efforts, including emails, cold calls, and social media engagement.
- Qualify leads by assessing their needs, budget, timeline, and decision-making authority.
- Leverage your strong writing skills to craft compelling proposals and RFP responses that address the unique needs of each potential client.
- Take ownership of the entire lead management process, working closely with the sales team to facilitate a seamless handoff of qualified leads and providing comprehensive information to ensure effective follow-up, while also managing the sales team and the opportunity until closure.
- Maintain accurate and up-to-date records of lead interactions and status using CRM software.
- Regularly report on lead generation activities, including metrics such as conversion rates, response rates, and lead quality.
- Stay up-to-date with industry trends, competitor activities, and market developments to tailor lead generation strategies accordingly.
Qualifications
- 2+ years of proven experience in lead generation, business development, or sales prospecting.
- Strong understanding of technology/custom software development and the key factors that drive demand within the market.
- Excellent communication skills, both written and verbal, with the ability to engage potential leads effectively.
- Proficiency in using CRM software and other lead management tools.
- Self-motivated, results-oriented, and capable of working independently or as part of a team.
- Strong organizational skills with the ability to manage multiple leads and tasks simultaneously.
- Goal-driven mindset with a focus on meeting and exceeding lead generation targets.
- Adaptability to evolving strategies and market dynamics.
Mandatory
- Located in Ontario, Canada
Preferred
- Experience working in Microsoft Dynamics for lead generation and tracking.
- Familiarity with custom software development trends.
- Previous experience in a software lead generation role.
- Bachelor's degree in Business or related discipline.
Why MERAK?
Joining our team offers an exciting opportunity to work in a supportive environment that values innovation and continuous learning. You'll be part of a talented group of professionals passionate about leveraging sales to drive strategic decisions and shape the future of our organization. We offer competitive compensation, professional development opportunities, and a vibrant company culture that encourages creativity and growth.
Suppose you are a motivated Junior Lead Generation Specialist looking to kickstart your career in a dynamic organization. In that case, we encourage you to apply with your resume and a cover letter detailing your relevant experience and enthusiasm for the role.
Job Type: Full-time
Salary: $25.00-$28.00 per hour
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental pay types:
Application question(s):
- Are you located in Ontario, Canada?
Education:
Experience:
- software lead generation: 1 year (preferred)
- sales: 2 years (required)
- Microsoft Dynamics: 1 year (preferred)
Work Location: Remote
Application deadline: 2023-10-10
