Cooke is a global seafood company with operations in North America, Europe, South America and Australia. Our company’s success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area’s economy and sense of community.
The Role
The Marketing Manager is responsible for the planning, development, implementation, measurement and optimization of marketing strategies and tactics to support Cooke’s overall brand and revenue growth in North America and globally. Reporting to the Director of Marketing, the role works closely with sales and our global operations to achieve targets.
Key Responsibilities
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Contribute to enterprise-wide Marketing strategies, working collaboratively with others within the Marketing team and cross-functionally
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Lead the design, development and implementation of annual commercial planning
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Successfully deploy marketing strategies and tactics that drive results from ideation to execution, including POS materials, presentations, advertising and more
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Lead the go-to-market plan for all new product launches, including the design, development and delivery of the projects
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Contribute to the culture of continuous improvement by proactively identifying and solutioning opportunities
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Lead a team of cross-functional professionals and team members to accomplish large-scale commercial projects
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Stay informed of latest market trends through research and market analysis and recommend adaptations of strategies by market
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Lead the proactive management, tracking and optimization of annual budgets, forecasting and regularly report against identified performance measures
Qualifications
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4-5 years of marketing experience working in fast-paced environments, preferably the food industry
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Post-secondary degree or diploma in Marketing, or equivalent
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Minimum of 2 years’ experience successfully leading people / teams
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Ability to thrive in a complex environment while exhibiting flexibility and adaptability to change
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Ability to both lead strategically and deliver with precision, excellence and measurable outcomes
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Proven ability to build and foster effective cross-functional internal relationships
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Proven ability to build positive, mutually beneficial relationships with external stakeholders (clients, vendors, etc.)
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Experience in commercialization of new products is an asset
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Ability to be both a leader and a follower, working both independently and as a member of a team
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Willingness to travel and participate in customer meetings
Cooke offers full-time year round employment, competitive rates and a competitive benefits package which includes health and dental as well as a company matched pension.
The Opportunity
The role description is just one part of the story. This is an opportunity to grow, to stretch, to work within the parameters of the role but stretch to your fullest potential. We are a team that counts performance, we reward contribution, and we recognize talent. It is about being at the center of the fastest growing company in Atlantic Canada and knowing you are part of that growth. The ability to bring your passion for learning, desire for growth, and energy for moving your career forward is what we offer.
The Why
Why Cooke? Simple - because we are a company that rewards initiative, resourcefulness, and work ethic. We will champion your growth and provide you with the platform to create your path, your career, and your future.
NOTE: The recruiter is reviewing and interviewing eligible applicants for this position as they are received. If you are interested in this posting, you are encouraged to apply as soon as possible.
We thank all candidates for their interest, however, only those selected for interviews will be contacted.
